THE COMMERCIAL APPEAL
THURSDAY, August 3, 2006

Editorial
All Memphis, all the time

This is just a hunch , but we suspect there may be a bright future for a new Internet site called allmemphismusic.com. Provincial thinking? Not really. Veteran Memphis musicians playing the style of music they know best bring fans to their feet in venues from Great Britain to the Italian peninsula and points beyond. As a brand name, Memphis music has power. Allmemphismusic.com aims to harness it by streaming recorded Memphis music for a worldwide audience.

The site is the brainchild of music industry veterans Jon Scott of Los Angeles, a Memphis disc jockey in a former life, and David Fleischman, a Memphis-based record promoter. "When other cities show off their skylines, we show off our incredible sounds," the Web site announces. Which is exactly what it delivers.

When we tuned in Wednesday, we heard a beer ad and some lively chatter by the legendary WHBQ disc jockey Dewey Phillips. That blast from the past was quickly followed by Don Covay on "See Saw," a live-from-London Mar-Keys performance of "Philly-Dog," Johnnie Taylor's "Cheaper To Keep Her" and Elvis Presley singing "Love Me Tender," with an intro by The King backed by squealing female fans.

Eventually there will be contemporary Memphis music on the site, which seems like a good plan. Hook the customers with what they know best and then reel them in with what we're sure they will soon come to love. It might work.

Copyright, The Commercial Appeal, Memphis, TN. Used with permission. ( http://www.commercialappeal.com)